Plant-Based Revolution is Creating Big Opportunity

Demand for plant-based food is only growing.

In fact, by the end of 2020, a “a majority of Americans reported transitioning to a more flexitarian diet, striving to incorporate more plant-based foods alongside their meat staples. Many Americans are also choosing breakfast time to incorporate plant-based options versus other meals,” notes a recent press release from Jimmy Dean.  To keep up with demand, the company is launching two new sandwiches featuring a plant-based patty: Jimmy Dean Plant-Based Patty, Egg & Cheese Croissant Sandwich and Jimmy Dean Delights Plant-Based Patty & Frittata Sandwich.

Other top food companies, like Tyson, Smithfield, Perdue, Hormel, and Nestle have jumped on the plant-based bandwagon.  Even fast food chains are jumping at the opportunity, including McDonald’s with its meatless burger called the McPlant.  “Plant-based foods are revolutionizing the way people eat across meal occasions, including breakfast,” said Scott Glenn, senior director of marketing, Jimmy Dean brand, as also quoted in a company press release. “As the protein breakfast leader, expanding our portfolio to provide people with alternative choices was critical.” In short, plant-based food demand isn’t likely to slow.