The digital motorsports market is only accelerating – and fast.
For one, example, “Take Formula 1, which drew a record-breaking 30 million viewers across TV and digital platforms during its Virtual Grand Prix series. Consequently, the official F1 2019 title saw a dramatic growth in popularity on Twitch. The F1 Esports Series 2020 achieved 11.4m livestream views across all digital platforms, representing a 98 percent increase compared to 2019,” reported eSportsInsider.com. That’s substantial news for companies, such as ESE Entertainment Inc. (TSXV:ESE)(OTC:ENTEF), Porsche Automobile Holding (OTC:POAHY), Liberty Sirius XM Group (NASDAQ:LSXMB), Logitech International (NASDAQ:LOGI), and Motorsport Games Inc. (NASDAQ:MSGM).
In addition, 2020 “provided a new level of exposure for F1 Esports,” said Julian Tan, head of digital business initiatives and Esports at Formula 1, as quoted by The New York Times. “We saw record digital numbers on engagement when we came back racing live in Austria and even our Esports content from our official virtual championship last winter saw record numbers.”